Founded in 1994, prettyFIT is a fashion-forward brand that embodies a confident and unconstrained woman who seeks to express her own unique individuality.
Driven by its aspirations to set women free from boundaries, prettyFIT re-defines comfort by incorporating numerous comfort-centered technologies to make their shoes so much softer, more enjoyable and wearable.
*pictures credit to PrettyFit*
Intertwined Stories
is a project for a shoe company called "PrettyFit". For this project, we were tasked to come up with a celebratory marketing campaign to promote their 30th anniversary together with the idea of embracing a new chapter of sustainability.
Intertwined stories was born with the idea of our sustainability proposal, weaving their leather production waste back into PrettyFit.
With our proposal, we aim to cycle back any waste that PrettyFit ends up producing back into PrettyFit. This creates a circular economy, and thus closing that loop.
COMMUNITY TAPESTRY
The leftover straps of leathers will also be utilised for engagement through a communal tapestry event.
Consumers are encouraged to weave their piece of leather and story and be apart of PrettyFit tapestry.
The tapestries will be placed in the window display.
*Credits to Bridget Lim*
THREADING TALES
From the left over straps from the production of PrettyFit shoes, we incorporated it as part of our Gift With Purchase, DIY friendship bracelets.
As our consumers thread their bracelets, they are also threading stories and memories told together.
*Credits to Casey Wong & Jazel Tan*
TAPESTRY TWIST
A high- speed strategic matching card game where players compete to match tapestry cards to assigned patterns. Player with the most patterns wins.
*Credits to Jazel Tan for packaging*
Thank you for viewing :)
*Special thanks to my teammate, Casey Wong, Bridget Lim & Jazel Tan!*
